The Power of Fragrance:

 

Smell invokes memories. It can transport you back to another time and place: A particular smell can carry a memory of someone special or conjure up images of a long-forgotten place.

 

The Nasty Side of Fragrance:

 

According to the Environmental Working Group (EWG) there are over 3160 ingredients that make up a fragrance.

 

Due to loopholes in legal systems around the world, the chemicals that make up a particular fragrance don’t need to be included on the label, as every fragrance is a proprietary formula, and as such are protected as trade secrets.

 

All fragrances (synthetic, as well as natural) releases Volatile Organic Compounds (VOC's)... basically "smells"

 

Some of the chemical compounds that make up these "smells" are harmful to us, our pets and the environment. They can cause cancer, act as endocrine disrupters, become bio-accumulative in the environment and a host of other negative effects.

 

Maddie's EarthScentuals candle and home fragrancing product ranges are fragranced using both synthetic fragrances and/or natural fragrance oils.

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Synthetic Fragrances:

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All synthetic fragrances are certified by the International Fragrance Association (IFRA). An IFRA - certified fragrance guarantees that all fragrances are manufactured using safe usage percentages and none of the harmful compounds that can make up a fragrance.

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Natural Fragrances:

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Natural fragrances are generally made from ingredients harvested from sustainably grown plants. They mainly consist of natural isolates which is a single chemical isolated from a plant that contains a particular smell. These aromatic raw materials are usually obtained through distillation, expression and extraction much like essential oils. Natural fragrances are complex compositions of natural aromatic raw materials such as essential oils, isolates, resins, distillates and extracts. Each are skilfully combined by perfumists and blended together, to produce the desired end smell.

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Maddie's EarthScentuals Skincare Range:

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No artificial fragrances are used in Maddie's EarthScentuals skincare ranges. The wonderful scents come with love from Mother Nature, as certified organic and non-organic essential oils and raw materials.